I didn't enjoy Iron Man for example, though I do like Robert Downey Junior a great deal. Yet so many on my f-list thought it was great - and I have no idea why it didn't work for me. OK, of course I could give sensible reasons why, but they would probably apply to other films which thrilled me to the core.
Abigail at Asking the Wrong Questions gives a critical view which nevertheless I can really go along with here, although my overall conclusion is much more positive, and she has an accompanying round-up of critical opinion here. Both links are well worth following for those who are interested in the spread of opinion.*
If I had to sum up why I like this film it is because it accurately reflects - miniskirts and Kirk being a dick and all - a series which I loved as a child, and this time round I am able to maintain some distance but still feel the thrill of being seven and watching starships on telly.
*ETA and do read the comments too, for instance Jonathan M who says 'I thought it tapped perfectly into this image... that Kirk was some kind of primal fury; a barely controlled collection of instincts and passions that forced him again and again to take absurd risks with his own life and that of those around him.'