In 1950 only 7% of American women artificially colored their hair while today Clairol estimates that at least 65% of women in America dye.
She correctly (I think) identifies two motives: to be more attractive and to retain credibility at work. On the former I don't think it's so much that one wants to positively attract, it's that one doesn't want to be seen as too awful and horrible. Isn't that sad?
It also seems very sad to me that grey hair in a woman is seen as diminishing her credibility - I personally know I am much more effective and wily than I was twenty years ago and my employer gets a better return for what I'm paid, but most men and women find their employment prospects shrinking as they grow older. For women the pressures to stay looking young are stronger, but I do know men agonise about thinning hair, even if being grey isn't quite as 'bad'.
( poll timeCollapse )