For instance, I am thinking they could recruit children's writers (Jacqueline Wilson?) SF writers (Iain Banks? well, there are so many talented names nowadays) even writers from outside the genre (Zadie Smith? Jake Arnott?) It could be so cool. Have you got any suggestions?
If you are bored with doctor who - what about other shows? God knows Torchwood could do with a bit of a boost. And shows I don't watch like The Bill and Eastenders and Holby City. I think it could get viewers interested in the writers' books, and interested in the concept of the script as one of the drivers of the show. Though perhaps most viewers couldn't care less.