when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words,it is a devastatingly accurate campaign.
As a commentator on Crooked Timber says:
It’s just “creative type” wish fulfillment—the bad guys are silly and stupid and chubby and badly dressed and whitey-mcwhiteperson, but the good guys are all skinny and hipstery and white-but-not-as-white. All it makes me think of is temping in my youth at an ad agency, and what unutterable lazy, greedy, self-regarding prats almost all those people were.
But this is all a preamble to my real point which is - livejournal you never let me down. mac_hearts_pc is a livejournal community slashing the mac and PC avatars. I think it's based on the US avatars, but who cares. Exhibit A:
“Mac,” he pants again, and is rewarded with a shaky “Oh, yeah…oh yeah,” against his ear. Somehow, ‘less than a minute’ suddenly becomes ‘right now, dammit’ and PC’s low whimpering is all but droned out by the hum of fans trying desperately to keep him from just fizzling out all together. Mac, efficient guy that he is, is right there with him, and if his earlier sounds were a foreign language, PC’s pretty sure the ones he makes right then aren’t even words. They’re nice, though.