February 5th, 2007
|06:55 pm - OTP|
Charlie Brooker wrote a good rant about the Mac advert which utilises Mitchell and Webb as personifications of the two computers (ad here).
when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words,it is a devastatingly accurate campaign.
As a commentator on Crooked Timber says:
It’s just “creative type” wish fulfillment—the bad guys are silly and stupid and chubby and badly dressed and whitey-mcwhiteperson, but the good guys are all skinny and hipstery and white-but-not-as-white. All it makes me think of is temping in my youth at an ad agency, and what unutterable lazy, greedy, self-regarding prats almost all those people were.
But this is all a preamble to my real point which is - livejournal you never let me down. mac_hearts_pc is a livejournal community slashing the mac and PC avatars. I think it's based on the US avatars, but who cares. Exhibit A:
“Mac,” he pants again, and is rewarded with a shaky “Oh, yeah…oh yeah,” against his ear. Somehow, ‘less than a minute’ suddenly becomes ‘right now, dammit’ and PC’s low whimpering is all but droned out by the hum of fans trying desperately to keep him from just fizzling out all together. Mac, efficient guy that he is, is right there with him, and if his earlier sounds were a foreign language, PC’s pretty sure the ones he makes right then aren’t even words. They’re nice, though.
Mitchell rather than Webb any day, obviously.
mac_hearts_pc is a livejournal community slashing the mac and PC avatars
You always bring the best of t'internets.
livejournal made me do it.
I'm sure Webb the actor isn't a smug preening tosser, he just plays one on TV.
OK, that article had me LOLing. So funny and so accurate about smug superior Mac users.
BTW my home PC never freezes and I've had it for two years now; nor did previous ones. The one at work does but it's never been rebuilt after the big power system crash which would take out any computer.
As for Mac lemons, talk to entropy_house
who has never managed to get her laptop to work properly. She's buying another one though. It mist ba an addiction. ;-)
I don't really know anything about the kit. I'm on shaky ground if someone quizzes me about the pros and cons of operating systems. But the ads make me feel sorry for the poor old PC, who seems so british and uncomfortable. Bless.
I don't know the show, but he seems sweet and eager to please. :-)
I don't know those US ads at all. It's a good idea to make Mac a bit kind to PC. I think it gets the same message across without making you feel defensive. But most of all it just makes me laugh how slash now seems to spread out to cover almost everything that exists.
I saw that, it's just the sort of thing I like. Noticeable that Billy Crystal makes quite a convincing psychopath.
Particularly that performance - all that mad staring.
I did see one somewhere that did _The Shining_ as a romantic comedy. Surprisingly convincing--it shows how much you fill in from context given a genre.
I'm interested as well in how you work out the genre from subtle aspects of editing and pacing, that you wouldn't be able to put into words, you don't even know you know it, but you recognise it when you see it.