March 18th, 2007

breaking bad

You'll have someone's eye out

An article on the lessons for web page design arising from those studies of how people's eyes move about. You know the kind of thing I mean - a scanner watches the movement of the eyeballs, and the software works out which bit of the screen is grabbing their attention. Of interest to those in the business.

So why has this article got so much bloggy attention this week? Aha. Down the bottom is a section on photos, with an example. There's a picture of a baseball player, but this is just an example of what they say is a widespread phenomenon.

When photos do contain people related to the task at hand, or the content users are exploring, they do get fixations. However, gender makes a distinct difference on what parts of the photo are stared at the longest. Take a look at the hotspot below.

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